1. T.V. Show With Cannabis Theme
Over ten years ago Showtime released Weeds, a series centered on a suburban mother that sold marijuana as her full-time career. Even with its risque topic, it was considered revolutionary at the time. HBO has High Maintenance out currently. Adam Scott from Parks and Recreation was given the greenlight from NBC to create a show called Buds about a dispensary in Denver, however there is no release date for the comedy.
2. L.A. Will Become Cannabis Capital
Chief Executive Officer of marijuana investment firm MedMen Capital, Adan Bierman, believes that Los Angeles will steal the spotlight from Denver, Colorado. Bierman said that by some estimates, Los Angeles’s medical cannabis market alone is already close to a billion dollars, easily outweighing Colorado’s market.
3. Growth Of Specialty Cannabis
Chief Marketing Officer of vaporizer distributor Greenlane, Sasha Kadey, said he predicts that as market supplies grow, prices will fall, becoming commodities in the eyes of the consumers. “This is leading to premiumization,” he stated. “Much like the alcohol industry experienced during its maturation, with producers now seeking to differentiate with premium packaging, brand building, so called “seed to sale” storytelling, and other value adds.” Some farmers will stress their organic features while others push celebrity endorsements. 2017 will be the year of the specialty classifications of marijuana.
4. Interest Increases For CBD oil
It is predicted that interest in cannabinoids (CBD) will increase, even with the DEA and the Hemp Industries Association fighting over the legality of marijuana extracts. Chief executive officer of biotech company Kalytera , Seth Yakatan said, “With AG Sessions and the DEA’s clarification that plant derived CBD isn’t legal federally, there will likely be interest in synthetic forms of CBD, which is what Kalytera has been testing the efficacy of for a few years.”
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