Agritek Holdings has also named entertainment guru, Russ Regan, a 50 year veteran of the music and film industry, as Sterling’s President and Director. With over fifty years in the entertainment industry, Mr. Regan has played a major role in the careers of the biggest names in the music industry. Luminaries such as Elton John, Neil Diamond, Barry White, and Olivia Newton-John all credit Regan as a major force behind their success.
Mr. Regan began his career as an artist, but quickly moved on to become a promotion man for Motown Records. Here he worked with such iconic artists as the Marvelettes, The Supremes, Smokey Robinson & The Miracles and Marvin Gaye. Mr. Regan went on promoting records in the sixties, including a number of hits for Scepter Records. In 1966, while serving as General Manager of Loma Records, he came across a song called “That’s Life.” Sensing its potential, he gave it to Frank Sinatra to record. That song went on to become an adult contemporary standard and one of the top selling records of Sinatra’s career. In 1961, a friend approached him needing a new name for a group called the Pendletons, who had a song called “Surfin.” Regan thoughtfully suggested the name The Beach Boys, a name that would become synonymous with American Pop/Rock of that era.
By the late 1960’s, Mr. Regan started at UNI Records, a division of MCA Inc., where he was quickly promoted to General Manager. There his successes continued and in 1968 he signed Neil Diamond. Later in 1970, after hearing the demo tapes of an unknown singer-songwriter, he knew he had found something special. He signed the young artist and formulated a campaign to launch this artist in the United States. That singer-songwriter was Elton John. Other platinum artists followed Regan’s tenure at UNI Records, including Olivia Newton-John.
In 1974, The Bill Gavin Report and The National Association of Record Merchandisers named Russ Regan “Record Executive of the Year” in recognition of his contributions to the music industry.
In 1980, Mr. Regan became Polygram Records’ General Manager of West Coast Operations. Here he encouraged the lucrative marriage of pop music to the movies by advising the company to put its resources behind an involvement in the film world. The result was “Flashdance.” With Regan as the film’s music consultant, the successful film spawned a soundtrack album, which sold 14 million albums for Polygram. Regan also supervised the soundtracks for the movies Endless Love, Breakin’, The Karate Kid, All The Right Moves, Love At First Bite, This Is Spinal Tap and A Chorus Line. Regan was also the Music Supervisor for four Academy Award winning songs from the films: The Poseidon Adventure, The Towering Inferno, Flashdance and Chariots of Fire.
Returning to Motown in 1986 as President of the Creative Division, Mr. Regan more notably worked on Smokey Robinson’s successful comeback effort; the platinum selling album “One Heartbeat.” Regan remained with Motown until the company was sold in 1988. Regan, along with more than two dozen other radio and music industry leaders, is a member of the nominating committee of the Hit Parade Hall of Fame. He is one of only a few record executives in the world who has had a number one record in each of four decades (1970s-2000s).
“I am extremely pleased that Mr. Regan has made the decision to join our team at Agritek and take charge of Sterling Classic Compassion which will be the driving mechanism and force behind representing all our brands for the recreational market in California. I have known Russ most of my adult life, and with the only music executive alive to have a billion records sold and his reach within the celebrity community we are surely poised to take California market share with our unique product lines for the wellness sector by matching influential celebrities with compassionate care,” stated B. Michael Friedman, CEO of Agritek Holdings, Inc.