We wanted to share this press release with everyone since the #PotStock craze is in full swing, especially with the elections on Tuesday. VPRB has an interesting story because of one glaring factor. That factor being it recently acquired the entire asset base of Vapor Corp (VPCO) in August of this year. VPCO has/had annual revenues around $4,000,000, and also up-listed to the Nasdaq in 2014.
Unfortunately shortly before the up-listing the management team left the company it built up and Vapor Corp’s new team decided to make heavy investments into brick and mortar vape shops, which did not go well for them. As many companies put into a bind have done, they took on very bad toxic debt. Despite the fact that the business was still generating revenue, the publicly traded stock never recovered and it became an acquisition target.
So here’s why this is interesting: The person that built this company before its epic fall is the CEO of VPRB. The company has zero toxic debt, is tightly held and clearly knows the business. This is a story that we’ve been following and we encourage everyone to read the shareholder update we’ve been waiting for.
FT LAUDERDALE, FL / ACCESSWIRE / November 3, 2016 / VPR Brands, LP (VPRB) on behalf of the company, I am pleased to give our shareholders a 90-day corporate update regarding the recent acquisition of the wholesale operations and assets of Vapor Corp (VPCO). We are excited to inform our shareholders that the transition of our management and business operations are proceeding on schedule. The Companys wholesale division, along with current product lines have never stopped generating revenue since we took over. The transition has been seamless and this is partly due to the fact that we kept many of the former employees and sales associates on board, while strategically lowering costs by eliminating corporate redundancies and creating a business culture that is efficient and fiscally responsible.
On the corporate side, it is important to note that VPRB has no toxic debt. The company has a very low float of 2,343,816 and is widely held by insiders and management. Under my previous management we were able to uplist Vapor Corp from pink sheets all the way to the Nasdaq in 2014 just prior to my departure. Our management is again focused on building shareholder value while increasing sales and profit margins on our product lines.
The current brands under management are:
HoneyStick brand (vapehoneystick.com) a premium open tank mod specifically designed and intended to be used for essential oils and which is becoming popular in medical and recreational marijuana legal states.
Vaporin brand (vaporin.com) is a high quality entry-level range of product sold nationwide in smoke shops, convenience stores and gas stations.
VaporX brand (iVaporX.com) a premium mod and open tank system program for the experienced Vape customer all for under $100 and available at retail in custom display.
Hookah Stix brand Hookah flavor inspired cigalikes (which are electronic cigarettes designed to look as much as a tobacco cigarette as possible).
Helium brand (vapehelium.com) the very first eliquid to be sold chilled to stay fresh in its unique customer counter top display chiller.
With regards to the legal Medical and Recreational cannabis markets we have heavy market penetration in California, Colorado, Oregon, Connecticut, and Minnesota as well as service and have accounts in Washington, Nevada, Michigan, New Mexico, Alaska, , Vermont, and Illinois.
Our products are sold in dispensaries with both private label and our flagship Honeystick brand. The Company has aligned with key partners in the states whether on the extraction or distribution side to service dispensaries within each market. We will be providing further updates on these partnerships, but expect our Co-branded items to be rolled into the market in Q4 2016.
As stated previously we are fully operational at the original Vapor Corp offices and warehouse located at 3001 Griffin Rd, in Ft Lauderdale FL and have even negotiated a reduction in our monthly facility rent by 30% per month. The core team employed in the wholesale operation of Vapor Corp. have been integrated into VPR Brands, LP (VPRB) assuming similar roles in sales and logistics. This is important as it will preserve continuity in the business allowing for the preservation of current customer relationships. Additional continuity is being preserved because all the brands, trademarks, websites and customer accounts were also transferred over to VPR Brands. Integration has been going smoothly and the wholesale and distributor accounts are pleased to have original Vapor Corp management back at the helm.
Vapor Corp name recognition, existing relationships with both suppliers and customers since 2008 is one of the longest running in the industry and is invaluable to VPR Brands, LP (VPRB). Vapor Corp has previously sold to over 25 of the countrys largest distributors and retail chain store customer and has existing vendor # ‘s with these accounts. It is our goal to reignite our business relationships with all the previous customers who helped make our products the most widely recognized in the industry. Under my previous management (of Vapor corp) sales peaked close to $25 million in 2014.
Although Vapor Corp was once among the strongest in the industry, previously reported revenues for their wholesale business dropped from a reported$1,889,777 in the first quarter of 2016 by approximately $520,000 to a reported $1,369,415 for the 2nd quarter ending Jul 31, 2016. Considering the acquisition of the Vapor Corp wholesale business occurred at the end of July 2016, VPR Brands will report only two months of acquired wholesale business in this coming 3rd quarter 2016. Prior to the acquisition, VPR Brands previously reported $61,526 in revenue for the 2nd quarter related to sales of its Helium brand e-liquid.
The timing of the acquisition of Vapor Corps wholesale business was also very important. Within the E-cigarette and vapor industry significant upheaval is occurring due to a change in regulatory treatment by the FDA of these products. The government had set August 8, 2016 as the cutoff date of any new product from being introduced at retail in the U.S. without first receiving premarket approval from the FDA. It is expected this provision will allow for products that were currently available prior to August 8, 2016 to remain in the marketplace likely through 2019. Considering that no new products are being allowed to come into the marketplace, current wholesalers, such as VPR Brands, are especially well-positioned to provide product to retailers and consumers via online assets.
There is a massive shift occurring in the market for electronic cigarettes and other related products. Where several years ago the major use of electronic cigarettes was as a replacement for traditional cigarettes, the prevalence of using electronic cigarette technologies for the consumption of cannabis is quickly sweeping the marketplace. Whether for traditional tobacco product use or as a delivery mechanism for either medical or recreational cannabis usage, there is simply no debate about the sheer size of this market and the growth the market has experienced. We are positioned to be a large part of this industry.
Kevin Frija CEO
VPR Brands, LP.