marijuana stock news

Alkaline Water Expands CBD-Infused Product Line, Secures Supply

The Alkaline Water Company Inc. (NASDAQ: WTER) (TSXV: WTER) lies squarely in the middle of these dynamics. Alkaline Water’s flagship bottled water product, Alkaline 88®, has been driving impressive revenue growth for the company over the past few years as it cemented an extensive nationwide distribution footprint. With enhanced beverages (flavored, functional, etc.) becoming more and more popular, the company hatched a wholly-owned subsidiary called the A88 Infused Beverage Division. Recent developments show the company’s commitment to fast-tracking CBD-infused product introductions as soon as regulations allow.

Click here to see the company corporate presentation

CBD Supply Deal and New Products

Alkaline Water recently announced a CBD oil supply agreement with Centuria Foods. Centuria has been producing high quality, hemp derived CBD oil since 2014, a long time ago in this industry. Importantly, the oil provided to Alkaline Water has the advantage of being water soluble. Without getting too much into the science, CBD oil is generally not soluble in water but only soluble in lipids, or fats. This leads to all sorts of issues regarding bioavailability of the active CBD ingredient when ingested, as the human liver filters out much of the oil before letting it enter the bloodstream. The bloodstream is, of course, a water-based environment. So making the CBD oil water soluble ensures the delivery of a much higher concentration of the active ingredient, which is the point of buying CBD beverages in the first place.

Ensuring such a supply has spurred Alkaline Water to ramp up its CBD-infused product offerings. The company had already developed a line of CBD water under the brand name Soothe, and is now developing an array of CBD infused beverage shots alongside CBD tinctures, capsules, and powder packs.

Soothe beverages

The company has moved aggressively over the past year or so into the convenience store distribution channel, distinguished from its extensive box store and grocery chain channels. Alkaline Water views convenience stores as a natural fit for its new CBD products. “We are excited to announce the continued expansion of our CBD product portfolio. According to BDS Analytics, U.S. CBD sales are expected to surpass $20 billion by 2024.We expect to capitalize on this growth through leveraging our CBD product portfolio to accelerate our entrance into the convenience store market which has been an early adopter of ingestible CBD infused products,” stated Richard A. Wright, President and CEO of The Alkaline Water Company, Inc.

Click here to see the company corporate presentation

The Investment Environment

The mixing of the beverage/food and cannabis worlds has been pronounced over the last year or so. With Canada set to legalize cannabis-derived products (like beverages, topical creams, extract-based formulations) later this year, there have been deals and negotiations surrounding the space. Constellation Brands, maker of alcohol brands like Corona, Negro Modelo, and Black Velvet Canadian Whisky, famously poured C$5 billion into Canopy Growth back in November, 2018. Diageo, maker of brands like Guiness and Smirnoff, has been rumored to be in talks with cannabis companies and its CEO recently stated the company is looking at the sector. Coca-Cola had been rumored to be in talks about an investment or partnership but has since stated it currently has no intention of entering the market. PepsiCo’s CFO stated the company considers cannabis to be on the table on the same day the company said it is not entering the market.

Those potential deals are all of the partnership or investment kind. In a different vein, Mondelez International announced the company is considering CBD-infused versions of snack staples like Chips Ahoy, Nilla Wafers, and Cadbury chocolate. It may have to wait a bit longer.

In the United States, the Food & Drug Administration released an update on its approach to cannabinoids, including CBD, in food products. In part, “The U.S. Food and Drug Administration (FDA) recognizes the significant public interest in cannabis and cannabis-derived compounds, particularly CBD. However, there are many unanswered questions about the science, safety, and quality of products containing CBD. The Agency is working on answering these questions through ongoing efforts including feedback from a recent FDA hearing and information and data gathering through a public docket.”

Click here to see the company corporate presentation

The update indicates the body is actively working toward a regulatory framework but cautions specifically about making claims of medical benefit from CBD. So, though the Farm Bill removed hemp from the list of dangerous drugs and many states have since passed regulations allowing for the production of hemp, there is still a bit of wait-and-see going on in the US market.

Alkaline Water is laying the groundwork for immediate nationwide market entry now, developing a full line of products that can be easily introduced through its existing distribution network once the products gain approval. Considering Alkaline Water’s strong revenue and sales growth over the past several years, such a move could be a major boon for the company considering all of the market dynamics discussed here.

About CFN Media

For Visitors and Viewers

CFN Media’s Cannabis Financial Network ( is the destination for savvy investors and business people profiting from the worldwide cannabis industry. Viewers will see breaking news, exclusive content and original programming involving the people, companies and investments shaping the industry.

For Cannabis Businesses & Companies

CFN Media is a leading agency and financial media network dedicated to the cannabis industry. We help private, pre-public and public cannabis companies in the US and Canada attract capital, investors and media attention.

Our powerful digital media and distribution platform conveys a company’s message and value proposition directly to accredited and retail investors and national media active in the North American cannabis markets.

Since 2013, CFN Media has enabled the world’s preeminent cannabis companies to thrive in the capital and public markets.

Learn how to become a CFN Media client company, brand or entrepreneur:


The above article is sponsored content. Accelerize Inc., which owns and CFN Media, has been hired to create awareness. Please follow the link below to view our full disclosure outlining our compensation:


The Alkaline Water Company Inc.
James Gilmore
Investor Relations

CFN Media
Frank Lane

View source on

MAPH Enterprises, LLC | (305) 414-0128 | 1501 Venera Ave, Coral Gables, FL 33146 |
Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

 Medical Marijuana, Inc. (MJNA) Flagship CBD Oil RSHO-X™ Clinical Study Results Show Promise

Medical Marijuana, Inc. Flagship CBD Oil RSHO-X™ Clinical Study Results Show Promise…

Green Thumb Industries Inc. (GTBIF) Reports Second Quarter 2022 Results

Green Thumb Industries Reports Second Quarter 2022 Results Green Thumb Industries Inc.…


SHAREHOLDER ALERT: Pomerantz Law Firm Reminds Shareholders With Losses on Their Investment…

GrowGeneration Corp. (GRWG) Signs Asset Purchase Agreement to Acquire Nation’s Third-Largest Chain of Hydroponic Garden Centers

GrowGeneration Signs Asset Purchase Agreement to Acquire Nation’s Third-Largest Chain of Hydroponic…