The cannabis industry has been notoriously lucrative for some time now amidst stringent regulation and the changing public perception of the substance. As new laws go into place around the world, it has become the case that the public within the U.S. would like to see the substance legalized in an overwhelming majority. In the coming months, cannabis should remain highly relevant as new companies continue to see massive gains throughout the market.

One of the most important aspects of the industry over the course of the past several months has been the addition of partnerships in the form of large financial backing from big companies not in the cannabis industry. These have come to help produce the possibility of various cannabis-infused drinks and tinctures, and have also helped to bring a new level of validity into the cannabis space.

One of the most recent ventures in the industry has been the company Molson Coors Brewing Co. announcing a joint venture with the company Hexo Corp. HYYWF (OTCMKTS). According to one report “The duo will primarily be working on nonalcoholic, cannabis-infused beverages, using Molson’s marketing expertise and infrastructure and HEXO’s knowledge of the marijuana industry.” Much of the industry is still waiting for the execution of legal cannabis to happen in Canada which is scheduled to go into place on October 17th of this year. This means that the market has been filled with a large amount of anticipation up until this point.

One of the most interesting deals has been the introduction of Constellation Brands (NYSE:STZ) into the company Canopy Growth Corp (NYSE:CGC). Constellation recently announced an investment of almost $4 billion in the form of a bought deal stock option, which has helped to show the interest of these outside companies in helping to bring forth the confidence of the cannabis industry. All of this may seem interesting, but even more deals have continued to fuel interest from the market.

The Coca-Cola Co. (NYSE:KO) has stated that they could potentially begin to enter into a partnership with the company Aurora Cannabis (NASDAQOTH:ACBFF) which could help the two make cannabidiol or CBD infused drinks. CBD for those who don’t know if the non-psychoactive component of cannabis, which in other words means it doesn’t get the user high. CBD has been shown to offer a wide variety of medicinal properties ranging from pain reduction to seizure control. CBD infused drinks has become a very important topic in the cannabis market for some time now and continues to bring in new investors from around the space. Aurora cannabis has also been known to be on the road to potentially being the largest domestic grower of cannabis at around 570,000 kilograms per year at peak production. This means that a deal between the two could do wonders for the whole of the cannabis industry.

All of this news has continued to help shed light on how important the issue of cannabis legalization is throughout Canada and the world. The hopes are high that this positivity can continue as the market moves forward on its way to becoming one of the most important industries of our time. Till then, all eyes are on Canada as they continue to make waves in the cannabis market.

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