When Showtimes TV series “Weeds” aired back in 2005, it was heralded as a bold and smart dark comedy not an accurate description of women taking initiative within the cannabis industry.
In a reference from Market Watch, “marijuana moms are shattering the grass ceiling.” The web page documented that an estimated 20% of cannabis business owners in the US are women. In contrast, only 30% of all US bossiness are women owned, those rank in for only four percent of overall business revenue.
The increase in women involved in the marijuana industry should not come as a shock. With more states legalizing medical and recreational cannabis, the topic has become not as taboo and is becoming more excepted as a medical norm.
“As knowledge about cannabis has changed, you can get incredibly strong products and incredibly sophisticated products that aren’t as strong,” Cassandra Farrington, the chief executive of Marijuana Business Daily explained. “Much like a woman would walk into a liquor store and buy wine instead of Everclear, that’s what’s going on on the marijuana side.”
Jazmin Hupp executive director of Women Grow, a Denver-based industry network for women in the pot business explained to Market Watch how quickly the female presence has expanded in the marijuana market. Jazmin Hupp co-founded Women Grow back in August 2014 with 13 women on staff to help run the business correctly. Currently, Women Grow has over 30 chapters with hundreds of members across the United states.“We are still in the really early days,” Hupp said of the industry. “We have a long way to go on what this industry can deliver once it’s legalized nationwide. Now is the time if you want in…You’re invited to the party, you don’t need anyone’s permission, but now is the time.”
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