Top 3 Marijuana Stocks to Watch in July 2026
The cannabis industry continues evolving as operators focus on profitability, stronger balance sheets, and strategic expansion. At the same time, federal cannabis reform discussions have improved investor sentiment. Many companies are also positioning themselves for future regulatory changes. As a result, investors are paying closer attention to established multi-state operators with recognizable brands and expanding retail footprints.
Three companies worth following in July 2026 are Cresco Labs (OTC: CRLBF), Planet 13 Holdings (OTC: PLNH), and FLUENT Corp. (OTC: CNTMF). Each company has developed a unique strategy for long-term growth. Furthermore, each operates in attractive cannabis markets with opportunities to increase revenue as demand continues expanding.
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Top Marijuana Stocks to Watch in July 2026: CRLBF, PLNH, and CNTMF
- Cresco Labs (OTC: CRLBF)
- Planet 13 Holdings (OTC: PLNH)
- FLUENT Corp. (OTC: CNTMF)
Cresco Labs (OTC: CRLBF)
Cresco Labs remains one of the largest vertically integrated cannabis operators in the United States. The company has built a strong reputation through premium cannabis brands and efficient retail operations. Its Sunnyside dispensary chain continues expanding across key regulated markets. Additionally, Cresco focuses on wholesale distribution alongside direct retail sales. This balanced strategy has strengthened its competitive position. The company currently operates more than 70 dispensaries across multiple states. Illinois remains its largest retail market and one of its strongest revenue contributors.
Cresco also maintains meaningful operations in Pennsylvania, Ohio, Florida, Massachusetts, and New York. Furthermore, the company continues investing in cultivation facilities and branded consumer products. Popular brands include Cresco, High Supply, FloraCal, Good News, and Mindy’s. These products have earned a strong market share in several states. Management also emphasizes disciplined expansion instead of aggressive spending. Consequently, Cresco has become known for operational efficiency and consistent execution. Investors often view the company as one of the strongest wholesale cannabis businesses. As additional states expand legal cannabis sales, Cresco could benefit from its established infrastructure and recognizable national brands.
Latest Financials
Cresco Labs reported first-quarter 2026 revenue of approximately $151 million. Gross profit reached roughly $75 million during the quarter. Adjusted gross margin exceeded 50 percent, reflecting strong operating performance. Meanwhile, adjusted EBITDA totaled approximately $33 million. The company reported a net loss of about $17 million. However, profitability metrics improved through disciplined expense management. Cash and restricted cash totaled nearly $67 million at quarter’s end. Furthermore, management continued to strengthen the balance sheet through careful capital allocation.
Cresco also secured a conditional Texas medical cannabis license after the quarter ended. Additionally, the company expanded operations through new Ohio dispensaries and management agreements in Pennsylvania. Leadership believes recent federal cannabis reform could improve future profitability by reducing tax burdens. Overall, Cresco remains focused on generating positive cash flow while growing market share. Investors will continue watching revenue growth, margin expansion, and additional regulatory developments throughout 2026.
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Planet 13 Holdings (OTC: PLNH)
Planet 13 has created one of the cannabis industry’s most recognizable retail brands. The company is famous for its entertainment-style cannabis superstores. These destinations combine shopping, education, and customer experiences under one roof. Planet 13 operates major retail locations in Las Vegas and Orange County. Additionally, the company has expanded into Florida through medical cannabis dispensaries. Florida now represents Planet 13’s largest growth opportunity in the United States. The company currently operates more than 30 dispensaries across Florida while maintaining its flagship Nevada locations.
Management continues emphasizing operational efficiency following its California retail exit. Furthermore, Planet 13 focuses on premium branded products and customer loyalty programs. Its retail strategy targets both local consumers and tourism traffic. This approach creates multiple revenue opportunities throughout the year. The company also develops proprietary cannabis brands across several product categories. These include flower, concentrates, edibles, and vape products. Planet 13 continues investing carefully while positioning itself for future industry expansion. Consequently, many investors consider the company an attractive long-term cannabis growth story.
Latest Financials
Planet 13 reported first-quarter 2026 revenue of approximately $21.1 million. Revenue declined compared with the previous year due to its exit from California. However, management successfully improved gross margins through cost reductions. Gross profit reached approximately $9.4 million during the quarter. Gross margin improved to 44.6 percent despite lower sales. Meanwhile, the company reported a net loss of approximately $8.1 million. Adjusted EBITDA loss improved modestly compared with the prior year.
Operating expenses also declined through companywide efficiency initiatives. Cash and restricted cash totaled approximately $16.3 million at quarter’s end. Furthermore, management expects restructuring efforts to support stronger future results. Leadership believes recent federal regulatory developments could significantly benefit Florida operations. That market remains Planet 13’s largest revenue contributor. Investors will monitor margin improvements, Florida expansion, and continued operating efficiency throughout the remainder of 2026.
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FLUENT Corp. (OTC: CNTMF)
FLUENT Corp. is a vertically integrated cannabis company serving several regulated medical cannabis markets across the United States. The company operates under the well-known FLUENT retail brand. It focuses on premium cannabis products, patient care, and operational efficiency. Additionally, FLUENT controls cultivation, manufacturing, distribution, and retail operations. This strategy allows greater control over product quality and customer experience. Florida remains the company’s largest market and primary growth driver. FLUENT also maintains operations in New York and Texas.
The company currently operates 34 active retail dispensaries across its three core states. Furthermore, Florida accounts for the majority of its retail locations and revenue. FLUENT continues expanding its premium product portfolio through brands including FLUENT, MOODS, Knack, Hyer Kind, Bag-O, and Wandr. Management has also streamlined operations by divesting non-core assets. These moves allow the company to concentrate resources on its strongest markets. Additionally, FLUENT continues investing in cultivation improvements and retail efficiency. Its disciplined approach supports long-term growth despite competitive pricing pressure. Investors continue watching the company because of its focused operating strategy and strong presence in limited-license cannabis markets. FLUENT also announced plans to combine with Vireo Growth, creating a larger multi-state cannabis operator with an expanded footprint across the United States. This transaction is expected to strengthen the company’s long-term growth prospects.
Latest Financials
FLUENT reported first-quarter 2026 revenue from continuing operations of $17.9 million. Gross profit totaled approximately $5.5 million during the quarter. Gross margin before fair value adjustments reached 30.8 percent. Meanwhile, adjusted EBITDA came in at approximately $1.3 million. Operating expenses declined by more than 20 percent from the previous year due to cost-reduction initiatives. The company ended the quarter with approximately $8.3 million in cash and cash equivalents. Furthermore, FLUENT received additional interim financing to support ongoing operations.
Management also signed an agreement to sell its Texas business for $30 million. Proceeds are expected to reduce debt and improve liquidity. Additionally, FLUENT continues working toward its planned acquisition by Vireo Growth. Leadership believes operational improvements and strategic transactions will strengthen the business over time. Investors will monitor the company’s financial progress, integration plans, and future profitability throughout the remainder of 2026.
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