Introducing the RYTHM Artist Series, Uniting Music and Cannabis Culture
Green Thumb Industries Inc. (“Green Thumb” or “the Company”) (CSE: GTII) (OTCQX: GTBIF), a national cannabis company and owner of RISE Dispensaries and RYTHM, the nation’s leading premium cannabis brand, today announced the launch of its RYTHM Artist Series, a collection of strains that are chosen (and smoked) by artists spanning multiple genres of music. Inspired by the artists’ lifestyle and brand, each product aligns with their specific tastes, consumption preferences, and desired effects, and is complemented by its own unique strain name and packaging design. The RYTHM Artist Series will feature product launches by talented and passionate artists such as country music star Mitchell Tenpenny, pop-punk band State Champs, blues singer-songwriter Marcus King, and R&B and pop singer Tinashe.
The RYTHM Artist Series brings to life each artist’s genuine connection to cannabis through the creation of their own custom strain, providing a product and experience that they can share with their fans. Building upon its eclectic strain library, the RYTHM Artist Series empowers consumers to align their music and cannabis tastes, demonstrating a true culmination of the brand’s motto: Find Your RYTHM.
“RYTHM was built on the proven, positive connection between cannabis and music,” said Green Thumb Founder, Chairman and Chief Executive Officer Ben Kovler. “The RYTHM Artist Series is about elevating the authentic relationship artists have with cannabis while bringing fans closer to their favorite artist by smoking the same strain as them. We are excited to partner with great artists to offer premium strains to music and RYTHM fans alike.”
The RYTHM Artist Series will kick off with country musician Mitchell Tenpenny’s Night Owl Haze, which will be exclusively available at RISE Dispensaries in Florida starting October 27. The partnership will then expand to Illinois and Nevada with initial exclusivity at RISE Dispensaries and wider in-state availability to follow. Mitchell Tenpenny, a versatile country artist with over 1.5 billion streams, marks the first collaboration in the series with the debut of Night Owl Haze, named in honor of the Nashville artist’s fan base. The energizing sativa strain pairs notes of bubble gum and earthy pine. Night Owl Haze is accompanied by custom artwork highlighting his passion for music and cannabis. A multi-faceted entertainer, Mitchell Tenpenny recently announced his participation in CMA Entertainer of the Year Luke Combs’ 2024 Growin’ Up and Gettin’ Old Tour.
“Cannabis is synonymous with the production of timeless music across several genres,” said Mitchell Tenpenny. “RYTHM’s desire to fuse art with cannabis in unique and interesting ways made them an ideal partner to bring my Night Owl Haze strain to life. I can’t wait for my fans to smoke it—I love it, and know they will, too.”
To celebrate the launch of Night Owl Haze, RISE Dispensary in West Palm Beach, FL will host a meet-and-greet event with Mitchell Tenpenny on October 27 with events to follow soon after in Illinois and Nevada.
RYTHM is a premium cannabis brand that lives at the intersection of music and weed. The brand’s collection of premium flower, vape and concentrates delivers strain-specific effects designed to help you Find Your RYTHM. For more information about RYTHM, please visit RYTHM.com.
About Green Thumb Industries
Green Thumb Industries Inc. (“Green Thumb”), a national cannabis consumer packaged goods company and retailer, promotes well-being through the power of cannabis while giving back to the communities in which it serves. Green Thumb manufactures and distributes a portfolio of branded cannabis products including &Shine, Beboe, Dogwalkers, Doctor Solomon’s, Good Green, incredibles and RYTHM. The company also owns and operates rapidly growing national retail cannabis stores called RISE. Headquartered in Chicago, Illinois, Green Thumb has 18 manufacturing facilities, 84 open retail locations and operations across 15 U.S. markets. Established in 2014, Green Thumb employs approximately 4,300 people and serves millions of patients and customers each year. The company was named to Crain’s Chicago Business Fast 50 list in 2021, 2022 and 2023 and a Best Workplace by MG Retailer magazine in 2018, 2019 and 2021. More information is available at www.gtigrows.com.
About Mitchell Tenpenny
Mitchell is a multi-faceted entertainer: singer, songwriter, producer and performer. He was recognized for surpassing the One Billion streams threshold, now surpassing 1.5 billion global streams. Mitchell’s latest album This Is The Heavy contains the platinum-selling #1 hit “Truth About You,” a song that made chart history with the shortest span between #1 songs since 1982 with just three weeks since his last chart topper. “Truth About You” followed Mitchell’s co-penned #1 collaboration with labelmate Chris Young on the ACM Music Event nominated “At The End Of A Bar.”
Mitchell’s current radio single “We Got History” is making its way up the charts and he recently released a new digital song, “Bigger Mistakes.” Mitchell will guest on Luke Combs’ Growin’ Up and Gettin’ Old Tour stadium dates in 2024. For more information about Mitchell Tenpenny, visit Mitchell10penny.com.
Cautionary Note Regarding Forward-Looking Information
This press release contains statements which may constitute “forward-looking information” within the meaning of applicable securities laws. Forward-looking information is often identified by the words “may,” “would,” “could,” “should,” “will,” “intend,” “plan,” “anticipate,” “believe,” “estimate,” “expect,” or similar expressions and include information regarding the expected growth of the Company. The forward-looking information in this news release is based upon the expectations of future events which management believes to be reasonable. Any forward-looking information speaks only as of the date on which it is made, and, except as required by law, Green Thumb does not undertake any obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise. The forward-looking information in this news release is subject to a variety of known and unknown risks, uncertainties and other factors that could cause actual events or results to differ from those expressed or implied. When considering these forward-looking statements, readers should keep in mind the risk factors and other cautionary statements in Green Thumb’s public filings with the applicable securities regulatory authorities, including with the U.S. Securities and Exchange Commission on its website at www.sec.gov and with Canada’s SEDAR+ at www.sedarplus.ca, as well as on Green Thumb’s website at https://investors.gtigrows.com, including in the “Risk Factors” section of the Company’s Annual Report on Form 10-K for the year ended December 31, 2022.
EVP, Capital Markets & Investor Relations
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