American Green Hires DBMM’s Digital Clarity for Marketing Drive
NEW YORK, NY, LOS ANGELES, CA and LONDON, UNITED KINGDOM / ACCESSWIRE / November 26, 2014 / Digital Brand Media & Marketing Group, Inc. (OTC Pink: DBMM) (DBMM) announced that their agency, Digital Clarity, has been retained by American Green, Inc. (OTC Pink: ERBB) (ERBB), https://www.americangreen.com. American Green is a market leader as one of the fastest growing companies in the marijuana industry.
DBMM has been aggressively developing its organic business as indicated in the press releases issued throughout the past year. The latest being its contract with American Green, who will be issuing its own press release regarding the strategic alliance. DBMM will be rolling out additional contracts in the next several months.
Reggie James, Co-Chief Operating Officer and Senior Vice-President Marketing & Communications said: “We are delighted to be selected by American Green, who became one of the world’s first publicly-traded medical marijuana dispensary brands in 2009 and is the largest public company (by shareholders) in the sector. American Green has been acquiring companies in the marijuana business for several years employing a model of ‘vertical integration’ throughout its operations and subsidiaries. Digital Clarity will integrate this strategy into a digital footprint as a leader in the industry.”
James added: “Specifically, the Company has developed retail, brand and commercial cultivating solutions in partnership with licensed retail medical marijuana dispensaries nationwide, our goal is to help them develop and drive this powerful brand with the company’s offerings across the omni-channel using Digital Clarity’s breadth of expertise in digital customer acquisition and evolution.”
Stephen Shearin, President and Chief Operating Officer of American Green said,” from our recent deal to manage Urban Hill’s 20,000 square-foot Nevada medical cannabis cultivation site to our growing clothing sales division, the need to leverage our marketing against this background was key. Digital Clarity understands the need to ramp up the brand.”
About Digital Brand Media & Marketing Group, Inc. (DBMM):
DBMM Group crafts, designs and executes digital marketing strategies across multiple ad platforms and social media networks for a broad array of clients to help each of them establish a uniform brand identity across the digital universe. The product offering is a unique value proposition of intelligent analytics provided by an experienced digital marketing and technology team.
About American Green, Inc. (ERBB):
American Green was the first publicly-traded company medical marijuana dispensary brand in the world and currently has over 50,000 shareholders. It is now embarking on the strategy to become a major participant in the expanding medical and adult use cannabis market on a national scale.
American Green continues to offer retailing, branding and cultivating strategies in conjunction with its on-going business with various licensed medical marijuana medical and retail dispensaries. The company has consulted with dispensary operators in California, Colorado, Washington and Arizona. Being located in Arizona, a very effectively regulated medical marijuana (MMJ) market, American Green is focusing on providing goods and services that operators of licensed non-profit MMJ dispensaries in regulated environments require. This strategy will allow American Green to further penetrate the market and to leverage its existing brands, products and services. As a result, the ZaZZZ(TM) network is being adapted to sell non-MJM products to customers of MMJ dispensaries; lines of non-MJM, hemp-based products are in development; online communities, products and services are being created; and consulting opportunities involving compliance, business development and financial services have been identified.
American Green Clothing: The Company is currently selling clothing and accessories under the American Green brand. The Company is working toward developing a full-line of clothing and accessories under the American Green brand for traditional brick and mortar sales, as well as through ZaZZZ(TM) and MMJ dispensary networks. All products are available through web-based purchase at American Green.com.
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