$DBMM And $ERRB Strengthen Partnership

NEW YORK,NY and LOS ANGELES,CA and LONDON,UNITED KINGDOM–(Marketwired – Jan 15, 2015) – Digital Brand Media & Marketing Group, Inc. (OTC PINK: DBMM) continues to effect its Stage One strategy of advancing aggressive organic growth, following its retention by American Green, Inc. (OTC PINK: ERBB) 2 months ago by jointly announcing the expansion of their contract to include a revenue share provision. The resultant contract was signed today. Both companies are advantaged by very positive market conditions in the digital marketing and marijuana industries, respectively.

Reggie James, Co-Chief Operating Officer and Senior Vice-President Marketing & Communications said, “There has been considerable interest by brands seeking to associate themselves in the evolving marijuana business, augmented by numerous examples of an influx of institutional capital, beyond wealthy individuals and family offices, which were early sources of funding. In 23 US-States it is now legal to use marijuana for medical purposes. Seeing the opportunity, serious, well known venture capital and private equity firms are taking significant positions in a variety of companies in North America.”

James added, “American Green has been doubling revenues every month since September and are pioneering this growth with an intelligent, multi-faceted approach. All this adds up to an industry ready to slowly but surely cross the threshold from unacceptable to mainstream. The resultant cultural revolution has begun and those at the forefront will reap the benefits of what is anticipated to be a multi-billion dollar business.”

Stephen Shearin, President & CEO of American Green, remarked, “American Green has recently secured the rights to proprietary extraction technology which is another example of the Company’s national expansion. Using an integrated approach is essential when the industry growth is exponential and companies must also move in lockstep, and we are doing just that. It is also essential to select partners who can operate at the same warp speed and we are confident that DBMM’s Digital Clarity represents the same like-mindedness.”

On another subject, DBMM was delayed in filing its 10-K for 2014, but expects to file shortly. The Company filed Amendments to the 2012-2013 10-K’s and 2014 10-Q’s on September 24, 2014, so information was available to the public at that time. DBMM apologizes for the delay, but the labor intensive process associated with the project was staff limited.

About Digital Brand Media & Marketing Group, Inc. (DBMM):
DBMM Group crafts, designs and executes digital marketing strategies across multiple ad platforms and social media networks for a broad array of clients to help each of them establish a uniform brand identity across the digital universe. The product offering is a unique value proposition of intelligent analytics provided by an experienced digital marketing and technology team.

About American Green, Inc. (ERBB):
American Green was the first publicly-traded company medical marijuana dispensary brand in the world and currently has over 50,000 shareholders. It is now embarking on the strategy to become a major participant in the expanding medical and adult use cannabis market on a national scale.

American Green continues to offer retailing, branding and cultivating strategies in conjunction with its on-going business with various licensed medical marijuana medical and retail dispensaries. The company has consulted with dispensary operators in California, Colorado, Washington and Arizona. Being located in Arizona, a very effectively regulated medical marijuana (MMJ) market, American Green is focusing on providing goods and services that operators of licensed non-profit MMJ dispensaries in regulated environments require. This strategy will allow American Green to further penetrate the market and to leverage its existing brands, products and services. As a result, the ZaZZZ™ network is being adapted to sell non-MJM products to customers of MMJ dispensaries; lines of non-MJM, hemp-based products are in development; online communities, products and services are being created; and consulting opportunities involving compliance, business development and financial services have been identified.

American Green Clothing: The Company is currently selling clothing and accessories under the American Green brand. The Company is working toward developing a full line of clothing and accessories under the American Green brand for traditional brick and mortar sales, as well as through ZaZZZ™ and MMJ dispensary networks. All products are available through web-based purchase at American Green.com.

Safe Harbor Provisions:
The foregoing contains certain predictive statements that relate to future events or future business and financial performance. Such statements can only be predictions, and the actual events or results may differ from those discussed due to, among other things, those risks described in DBMM’s reports filed with the SEC. Opinions expressed herein are subject to change without notice. This document is published solely for information purposes, and is not to be construed as an offer to sell or the solicitation of an offer to buy any securities in any state. Past performance does not guarantee future performance. Additional information is available upon request.