Snoop Dogg and Willie Nelson both have their own line of cannabis. Melissa Etheridge has her wine infused with pot. As the quickly developing weed industry rises out of the black market and begins resembling a mainstream industry, there’s a scramble to trademark pot items.
The big name endorsements are only the most recent endeavor to add prestige to a line of marijuana. Snoop Dogg calls his eight strains of marijuana “Dank From the Doggfather Himself.” Nelson’s line claims that the cannabis is “born of the awed memories of musicians who visited Willie’s bus after a show.”
The marijuana industry’s new branding endeavors, from VIP names on boxes of marijuana to the numerous cannabis-themed shirts and stickers usually in towns with a legal pot market, demonstrate the business stepping toward the mainstream. The issue is, those cannabis brands aren’t any better than the names they’re imprinted on. Licenses and trademarks are generally managed by the government, which considers pot an illicit drug and in this way ineligible for any kind of legal assurance.
The outcome is a Wild West environment of weed businessmen attempting to stake guarantees and build up cross-state markets utilizing a multitude of state laws. Shoppers have no chance to get of realizing that big name marked marijuana is the same as what they could get in a plastic baggie from a drug dealer.
“You can’t go into federal court to get federal benefits if you’re a drug dealer,” Sam Kamin, a University of Denver law professor who studies marijuana law, says. That does not mean that the marijuana industry has given up. A ton of cannabis-related patents has probably been pleaded for from the United States Patent and Trademark Office, according to those who are in the pot industry.
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1 comment
It’s interesting to see how marijuana is having an effect on pop culture, and vice versa. I’m not surprised to see some celebrities branding strains of marijuana, so I’m curious to see how they will use that in the future. Thanks for sharing.