The cannabis industry has continued to be fueled by new innovation and the changing public perception of the substance over the course of the past several months. Although there has been some topsy-turvy news that has hit the space, it seems as though as the market is able to stabilize over the course of the coming weeks to months, many of these issues will begin to settle down. In the meantime, many companies have been able to show a large amount of intrinsic value through new products and a large amount of exposure to various markets around the world.
The company OrganiGram Holdings (OTCMKTS:OGRMF) has been at the forefront of the cannabis space for some time now. The company has been working on producing medical-grade cannabis for sale to treat a wide variety of conditions with everything from PTSD to chronic pain being the goal treatable diseases. The company has also been working alongside other companies to build a series of partnerships throughout the space.
The company recently signed on to a partnership with Eviana Health Corporation, which is a European based hemp company that specializes in breeding cannabis with high amounts of cannabinoids. The hopes are that this partnership will help the company to have an advantage when they begin to move into the European markets. Many businesses have been working to secure partnerships with various European countries given the fact that they have been stated to be one of the fastest growing cannabis markets throughout the world. Places like Germany among other countries have been working to put in new legislation that will effectively allow them to build massive cannabis markets domestically.
One of the companies that has been working to partner with a variety of cannabis-based businesses has been Coca-Cola (NYSE:KO). Coca Cola saw a large amount of notoriety in recent times after they stated they may be going into a deal with Canadian based cannabis producer Aurora Cannabis (ACBFF). The company stated that “no decisions have been made at this time. We are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world.”
Although this statement may not seem like much, it comes at a time when many companies have been afraid to mention cannabis as a whole, and thus it shows a new level of importance for its use across the board. Aurora Cannabis has already been named to be one of the key players in the cannabis space due to their massive amount of cannabis growing potential as well as their exposure to the Canadian market. Many investors have stated that these types of partnerships could potentially become the most important throughout the cannabis space as we move toward the future of the market.
Cannabis as a whole has continued to astound investors across the board. With new innovative products and the changing public perception of the substance both hitting the market on a daily basis, it seems as though this industry has become and is becoming one of the most important spaces of the modern day. Only time will tell how the combination of new legislation and approval from the public will help to continue pushing forward the cannabis market of the future.
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