On December 29, 2017, the Company disclosed that the original non-exclusive license agreement for “HerMan” with its licensee Ice + Jam LLC (“Ice + Jam”) was extended for a period of two years and is now valid though the date December 23, 2019. Any potential future profits that result from license agreement with be split evenly between Tauriga and Ice + Jam.
The Company continues to anticipate a formal retail launch for “HerMan” to occur on December 17, 2017 and expects that an initial inventory of at least 10,000 HerMan units will be available to support the launch.
From a composition analysis, HerMan is primarily composed of the compound Theobroma Grandiflorium (“Cupuacu Butter” or “Superfruit”) to leverage the potential benefits that have been well documented historically (see paragraph directly below). The reformulation process specifically addresses the following two issues: maintaining a formula as close as possible to 100% Cupuacu Butter and preventing the drying out of the product in the packaging tube. This will be accomplished through testing the product with various natural emollients — to determine the best way to maintain the Superfruit’s natural state and texture.
Cupuacu Butter is derived from the fruit of the Cupuacu Tree, a tropical rainforest tree related to Cacao (the base of chocolate production). Common throughout the Amazon basin (South America), it is widely cultivated in the jungles of Colombia, Bolivia and Peru and in the north of Brazil, with the largest production in Pará, followed by Amazonas, Rondônia and Acre. Cupuacu Butter is a good plant alternative to lanolin, offering the capacity to attract 240% more water, allowing it to function much more effectively as a skin hydrator and moisturizer.
Tauriga has already paid for the first production run of HerMan and is hopeful of generating revenue during the first six months of 2018 and beyond. In addition, the Company has already funded part of the marketing budget to support the anticipated upcoming retail launch.
Ice + Jam’s HERMAN product, now jointly distributed by the Company, can be found at the following website link: (https://www.iceandjam.com/shop/herman-cupuacu-butter-balm)
ABOUT TAURIGA SCIENCES, INC.
Tauriga Sciences, Inc. ( OTC PINK : TAUG ) is engaged in building businesses through the development, marketing, distribution and potential licensing of a broad array of products and technologies. The Company is presently focused on its upcoming contemplated launch of a Cupacu Butter based lip balm product branded under the name: HerMan. The Company believes that one of its most important strengths is its access to and relationships with potentially substantial distribution systems and networks. The Company intends to capitalize on distribution opportunities and will continually update shareholders on such developments. Please visit the Corporate Website at www.tauriga.com
ABOUT ICE + JAM LLC
Ice + Jam LLC is a fast growing cosmetics products firm headquartered in Cleveland, Ohio. Ice + Jam LLC fuses bold color & luxe ingredients with a dash of wit to create rule-breaking beauty products with one goal in mind: empower your lips. Founded in June 2013 by Ivy Evans & Jamie A. Murphy, Ice + Jam harnesses their industry experience, passion and creativity into a beauty brand that’s all about being crazy, clever and confident. It’s time to put your best lip forward with Ice + Jam’s unreal lip-plumper and bold, long-lasting colors. The company’s website: (www.iceandjam.com)
This press release contains information about Ice + Jam, its business, products and other information contained on Ice + Jam’s website. Tauriga is not responsible for this information, the accuracy of it or the practices of Ice + Jam or the content or the information on Ice + Jam’s website, nor is any such information deemed to be or actually incorporated into Tauriga’s website or this press release.