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Surna Announces the First Beta Shipment of Groundbreaking Reflector

BOULDER, Colo., March 10, 2015 /PRNewswire/ — Surna Inc. (SRNA), an engineering, manufacturing, and installation Company specializing in commercial indoor cannabis cultivation technology, announced today that, over the course of the next two weeks, it will ship the beta version of its groundbreaking Surna Reflector.

Surna will release 50 of its energy saving light Reflectors for beta testing amongst various high-end commercial cannabis cultivation facilities and industry consultants between multiple states that have state-approved cannabis cultivation (including Colorado and Washington).

The Reflector has three design configurations: vented, forced-air, and liquid-cooled. The engineering within the reflector provides cannabis grow operations with technologically superior heat transfer and light on target capabilities, resulting in substantial reduction in energy consumption and substantially lower operating expenses. All 50 beta units shipping in this round will be of the liquid-cooled variety.

The vented and forced-air Reflectors can be used on any garden facility regardless of the climate control platform. The water-cooled variety of the Reflector is intended for use in conjunction with Surna’s liquid-cooling platform. By combining the platform with this advanced reflector technology, Surna provides the ultimate cooling solution for the cannabis grow at lower cost of ownership than other solutions.

Ultimately, the reflector seeks to solve two major problems facing cultivation facilities today – energy consumption and lighting efficiency. With regard to energy consumption, the air-liquid heat exchanger combination can significantly reduce the high temperatures created by grow light fixtures thus reducing energy costs. With regard to lighting efficiency, the Reflector utilizes compound parabola morphology, which more efficiently directs light onto the canopy thus reducing light loss.

Indoor cannabis cultivation is widely accepted as being an energy-intensive industry, placing pressure on associated power grids.  This combined with an increasingly competitive cannabis retail market, creates a significant need for price-competitive energy efficient technologies in the indoor cannabis cultivation industry. As a result, Surna expects to see quick adoption of the Reflector from commercial grow facilities due to its ability to reduce energy consumption associated with both cooling and lighting – the two primary drivers for energy use in cultivation facilities.

The design of the Reflector has patents pending in the U.S. Surna has not provided guidance on the full market launch of the Reflector in 2015.

About Surna, Inc.:

Surna, Inc. ( develops innovative technologies and products that monitor, control or address the energy and resource intensive nature of indoor cannabis cultivation. Currently, the Company’s revenue stream is based on its main product offerings – supplying industrial technology and products to commercial indoor cannabis grow facilities.

Headquartered in Boulder, CO, Surna’s diverse engineering team is tasked with creating novel energy and resource efficient solutions, including the Company’s signature water-cooled climate control platform. The Company’s engineers continuously seek to create technology that solve the highly specific demands of the cannabis industry for temperature, humidity, light and process control.

Surna’s goal is to provide intelligent solutions to improve the quality, the control and the overall yield and efficiency of indoor cannabis cultivation. The Company’s operations exclude the production or sale of marijuana.

Safe Harbor Statement

This news release contains statements that involve expectations, plans or intentions (such as those relating to future business or financial results, new features or services, or management strategies) and other factors discussed from time to time in the Company’s Securities and Exchange Commission filings. These statements are forward-looking and are subject to risks and uncertainties, so actual results may vary materially. You can identify these forward-looking statements by words such as “may,” “should,” “expect,” “anticipate,” “believe,” “estimate,” “intend,” “plan” and other similar expressions. Our actual results, such as the Company’s ability to finance, complete and consolidate acquisition of IP, assets and operating companies, could differ materially from those anticipated in these forward-looking statements as a result of certain factors not within the control of the company such as a result of various factors, including future economic, competitive, regulatory, and market conditions. The company cautions readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made. The company disclaims any obligation subsequently to revise any forward-looking statements to reflect events or circumstances after the date of such statements or to reflect the occurrence of anticipated or unanticipated events.

Statement About Cannabis Markets

The use, possession, cultivation, and distribution of cannabis is prohibited by federal law.  This includes medical and recreational cannabis.  Although certain states have legalized medical and recreational cannabis, companies and individuals involved in the sector are still at risk of being prosecuted by federal authorities. Further, the landscape in the cannabis industry changes rapidly.  What was the law last week is not the law today and what is the law today may not be the law next week.  This means that at any time the city, county, or state where cannabis is permitted can change the current laws and/or the federal government can supersede those laws and take prosecutorial action. Given the uncertain legal nature of the cannabis industry, it is imperative that investors understand that the cannabis industry is a high risk investment. A change in the current laws or enforcement policy can negatively affect the status and operation of our business, require additional fees, stricter operational guidelines and unanticipated shut downs.

At the Company
David Traylor
Chief Business Officer
+1(303) 993-5271

Investor Relations
David Kugelman
Atlanta Capital Partners, LLC
+1(404) 856-9157
+1(866) 692-6847 Toll Free – U.S. And Canada

To view the original version on PR Newswire, visit:

MAPH Enterprises, LLC | (305) 414-0128 | 1501 Venera Ave, Coral Gables, FL 33146 |
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