CFN Media Group (“CFN Media”), the leading agency and financial media network dedicated to the North American cannabis industry, announces publication of an article discussing The Supreme Cannabis Company Inc. (FIRE.V) (SPRWF) (FRA:53S1). Supreme recently announced an exclusive consulting agreement with Wiz Khalifa’s Khalifa Kush Enterprises (KKE) to develop and launch a line of premium cannabis products into the nascent Canadian market. The move could bring KKE’s tremendously successful strains in the United States market north of the border into Canada’s newly recreational market.

The music industry has become increasingly intertwined with the cannabis industry over the past several years. With the partnership between Canopy Growth Corp. and Snoop Dogg in 2016, these relationships grew even closer on an international level. Cannabis companies around the world have sought out ways to partner with these musicians to leverage their cannabis expertise.

The Cannabis Tastemaker

Wiz Khalifa is a Grammy Award-winning American rapper, singer, songwriter, and actor that has become an icon within the cannabis community. After partnering with Colorado-based RiverRock Cannabis in 2016, Khalifa developed his own line of regulated marijuana strains, products, and concentrates under the Khalifa Kush brand. These products have already hit dispensary shelves across most states where cannabis has been legalized.

In addition to creating his own cannabis strains, the musician has taken other avenues to raise awareness for the cannabis industry. He launched Weed Farm on 4/20 last year—a mobile game where players can operate their own marijuana businesses—and continues to release albums, like Rolling Papers, that are cannabis-focused. He also continues to perform at cannabis cups and other industry events around the world.

The move follows many other high-profile celebrities that have introduced their own brands, including Snoop Dogg’s Leafs by Snoop, Bob Marley’s (heirs) Marley Naturals, Margaret Cho’s Cho-G, Willie Nelson’s Willie’s Reserve, and Tommy Chong’s Chong’s Choice. The popularity of these cannabis icons has made them extremely valuable to cannabis companies in the United States looking to expand consumer awareness.

Expansion into Canada

The Supreme Cannabis Company recently announced an exclusive consulting services agreement with Khalifa Kush Enterprises Canada ULC—an affiliate of Khalifa Kush Enterprises LLC in the United States. Under the terms of the agreement, the two companies will develop and launch a line of premium cannabis products under the KKE brand and distribute them through Canada’s nascent recreational market.

“Canada is a very important place to me with the idea for ‘Kush and Orange Juice’ being created in Toronto, it’s the perfect start for the international expansion of Khalifa Kush,” said Wiz Khalifa, Principal of KKE. “My team and I have spent the past year finding a partner that shares our vision, values, and passion for cannabis. The team at Supreme Cannabis understands the importance of high quality cannabis and how to produce [it at scale].”

Supreme Cannabis will have exclusive rights to the KKE brand within Canada, as well as potential expansion into international markets, pending approval from KKE and the legal status of the products in those markets. While celebrity endorsements aren’t permitted by Health Canada, the KKE brand’s strong reputation in the United States could help reassure customers of the ultra-premium quality of the cannabis.

“Wiz is a globally-recognized cannabis taste maker and connoisseur,” said Supreme Cannabis President John Fowler. “I was impressed by the quality of the ‘Khalifa Kush’ strain and the level of care and involvement Wiz had with developing the strain and working with cultivators to continue to improve quality batch-by-batch. We’re excited to be working with KKE Canada to build out another brand with the same commitment to quality.”

Looking Ahead

The Supreme Cannabis Company Inc. (FIRE.V) (SPRWF) (FRA:53S1) represents a compelling investment opportunity in Canada’s cannabis industry. In addition to its partnership with Wiz Khalifa, the company’s 7ACRES licensed producer subsidiary operates a 342,000 sq. ft. facility in Ontario that has already secured numerous provincial supply agreements and consistently ranks high among recreational brands.