Inergetics’ Bikini Ready® Lifestyle Wraps its New “Too Hot to Date” National Advertising Campaign Featuring Pro Surfer & Fashion Model, Anastasia Ashley
NEWARK, N.J., Dec. 17, 2014 /PRNewswire/ — Inergetics, Inc. (NRTI), a world-class developer of nutritional supplements, today announced a national multi-media advertising campaign to promote its popular women’s weight loss lifestyle supplements, Bikini Ready®. Featuring Bikini Ready brand spokeswoman, professional surfer and fashion model, Anastasia Ashley, the new “Too Hot to Date” advertising campaign will launch next month, targeting women ages 18-34 who are looking to fulfill their New Year’s resolutions and become bikini ready.
The campaign will launch in January 2015 across a variety of cable TV networks, including MTV, USA Today, VH1 and TV Land, during primetime, the fringes and other day parts. Additionally, two free-standing inserts will be distributed in major U.S. markets. A national “Spring Break” promotional contest with event sampling, digital and social media will round out the marketing push.
“As Bikini Ready closes a very successful 2014, we are accelerating momentum for the brand with a strong, attention-winning promotional effort,” says Mike James, CEO of Inergetics. “It makes perfect sense to build our leadership position in the category with the Bikini Ready Lifestyle supplement line next year through a significant investment in TV advertising that further enhances brand value while driving product velocity,” James added.
Anastasia Ashley has seen her profile raised considerably in 2014. As a standout in the 2014 Sports Illustrated Swimsuit Issue and in Maxim, Anastasia showed the world what it means to “Be Bikini Ready™.” With appearances on MTV, ESPN, Access Hollywood, and FX and almost 1,000,000 social media followers and fans across Twitter, Instagram and Facebook, the Anastasia brand is showing Bikini Ready’s key audience of women 18-34 what looking great and being fit is all about – in a word, confidence.
Anastasia will be asking her almost 1,000,000 followers across social media to join in the Bikini Ready campaign by using #TooHot when talking about their commitment to stay healthy and fit in 2015.
“This year’s Bikini Ready campaign featuring crowd pleaser, Anastasia Ashley, will set the tone for active lifestyle and diet industry marketing for this year and years to come. For the first time, this category has a brand that is specifically geared towards women who know that living a healthy lifestyle, eating right and exercising will allow them to look and feel great,” said Jim Kras, CMO of Inergetics. “Our innovative, cross-channel, national advertising campaign featuring Anastasia should get people talking about what it means to be ‘hot’ while leaving a smile on their face and wanting more.”
For more information on the full line of Bikini Ready products, please visitwww.bikinireadylifestyle.com.
Inergetics Media Contact
About Inergetics, Inc.
Inergetics’ portfolio of brands includes: Martha Stewart™ Essentials, a complete line of whole-food-based supplements created specifically for women; Surgex® Sports Nutrition, the preferred nutritional supplement of Army Sports; Bikini Ready®, a leader in weight loss lifestyle solutions; SlimTrim, the affordable, premium value diet brand; and OmEssentials®, a line of scientifically advanced nutritional supplements designed to further the health and wellness of yoga practitioners and active individuals.
To learn more about Inergetics, visit www.inergetics.com, and the Inergetics brands’ websites at: www.marthastewartessentials.com, www.surgexsports.com, www.surgexsportsblitz.com,www.slimtrim1.com, www.slimtrim.net, www.bikinireadylifestyle.com, www.kahunasands.com,www.omessentials.com.
Safe Harbor Statement
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, including, without limitation, those with respect to the objectives, plans and strategies of Inergetics set forth herein and those preceded by or that include the words “believes,” “expects,” “given,” “targets,” “intends,” “anticipates,” “plans,” “projects,” “forecasts,” or similar expressions, are “forward-looking statements.” Although Inergetics’ management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause Inergetics’ future results to differ materially from those anticipated. Inergetics assumes no obligation to update any of the information contained or referenced in this press release.
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