$MCIG Introduces us to “Flora” & “Tonic”

VitaCig(R) Enters Open Vaporizer Market Launching E-Liquids and Two New Flavors: “Flora” & “Tonic”

BELLEVUE, Wash., Oct. 24, 2014 (GLOBE NEWSWIRE) — mCig®, Inc. (OTCQB:MCIG) (“mCig”), a technology company that owns, manufactures, and distributes the mCig®, VitaCig®, and Vapolution products, is pleased to announce the expansion of the VitaCig® flavor line, the debut of a new division retailing branded E-Liquids (also known as E-Juice), and a new advanced device for vaporizing VitaCig® liquids or those manufactured by third parties.

Over the last six months, the fastest growth-segment in the electronic cigarette industry has been the open-source consumption model where users purchase devices and liquids separately, providing them with the freedom to vaporize what they want, when they want. Since launching the VitaCig® branded disposable eCigs, the company has been repeatedly approached by customers, enthusiasts, and leading players to manufacture VitaCig® branded E-Liquids opening up the brand to global consumption by any vaporizer model on the market. An internal team at VitaCig, Inc. has worked tirelessly to produce a full product line of vaporizers, branded E-Juices, and a new marketing website.

The new VitaCig website launching this weekend will retail traditional disposable VitaCig®’s, VitaCig® E-Liquids, VitaCig® Vaporizers, and VitaCig® Starter Kits. This transformation makes the VitaCig.org website a one-stop-shop for those looking to move away from tobacco products and into a healthier alternative. The company will be one of the only providers of nicotine-free E-Liquids and open vaporizers in the world.

VitaCig E-Liquids

The VitaCig® E-Liquids come in 10ml & 30ml sizes and will retail for $5.99 and $14.99. The flavors available are: Energize, Refresh, Relax, Grace, Calm, Flora, and Tonic. To learn more visit: https://www.vitacig.org/vaping-e-liquids/

VitaCig® Vaping Kits – Economy and Premium

The Economy Kit retails for $49.95 and includes: (1) Advanced Vaporizer (1) USB Charger (1) Wall Charger (1) Additional Atomizer (3) 10 ML Flavors and (1) Custom VitaCig® Case. To learn more visit: https://www.vitacig.org/economy-vaping-kit/

The Premium Kit retails for $119.95 and includes: (2) Advanced Vaporizers (1) USB Charger (1) Wall Charger (2) Additional Atomizers (7) 10 ML Flavors (1) Custom VitaCig® Case. To learn more visit: https://www.vitacig.org/premium-vaping-kits/

New Flavors: “Flora” and “Tonic”

VitaCig® is pleased to unveil two new flavor categories bringing its proprietary branded flavors to seven. All flavors are available as $5 disposable VitaCig®’s or E-Liquids that can be used with any vaporizing device on the market.

VitaCig® “Flora” – Sky blue color. As the name implies, Flora incorporates rose water, jasmine, and the essence of pine (alpha pinene). These three compounds have been shown to have soothing effects on the mind, help relieve anxiety or depression, and open up the airways.

VitaCig® “Tonic” – Black color. Delivering the earthy flavor and vigor of mountain ginseng infused with clove. Clove is known for its antioxidant, antiseptic, local anesthetic, anti-inflammatory properties and helps with digestive tract relief. Sri Lanka Cinnamon Oil has historically been used to treat digestive, respiratory, and circulatory system ailments. Spiced with Ginger Oil, also known for its gastroprotective properties. Finally, Tonic is sweetened with honey, known to strengthen circulation and as a bronchodilator.

Every VitaCig® E-Liquid or disposable includes the following base Vitamins: A, B, C, E, and CoQ10.

To learn more about these two new flavors visit: https://www.vitacig.org/vaping-e-liquids/

“We are excited to be launching two new flavors continuing our tradition of innovation. Even more important is the news that we have officially opened up the VitaCig® brand to any vaporizer model in the world. We made the decision to move in this direction following the USPTO approval of our trademarks. Between this announcement and our announcement of the OmniCam transaction earlier this week, I feel very confident that VitaCig® is on its way to becoming the dominant player in the nicotine-free electronic cigarette and vaporizer industry,” said Paul Rosenberg, CEO of mCig, Inc.

About mCig, Inc.

mCig, Inc. (OTCQB:MCIG) is a technology company focused on two long-term secular trends sweeping the globe: (1) The decriminalization and legalization of marijuana for medicinal or recreational purposes (2) The adoption of electronic vaporizing cigarettes (commonly known as “eCigs”) by the world’s 1.2 Billion smokers. The company manufactures and retails the mCig® – the world’s most affordable vaporizer priced at only $10. Designed in the USA – the mCig® provides a superior smoking experience by heating plant material, waxes, and oils delivering a smoother inhalation experience. The company also owns Vapolution, Inc. which manufactures and retails home-use vaporizers such as the Vapolution 3.0. Through its wholly owned subsidiary, VitaCig, Inc. the company manufactures and retails the VitaCig®, a $5 nicotine-free eCig that delivers a water-vapor mixed with vitamins and natural flavors. See more at: https://www.mCig.org/, www.Vapolution.com, andwww.VitaCig.org

The company believes that a well regulated marijuana industry is emerging as more states follow the lead of Washington and Colorado in legalizing marijuana. A similar trend is developing within the eCig industry following the first acquisition of an electronic cigarette brand (Blucigs) by a traditional tobacco company Lorillard Inc. for $135 million followed by another acquisition in February 2014 by Altria Group Inc. of Green Smoke for $150 million. Wells Fargo analyst Bonnie Herzog estimates that eCig sales may rise from $1 Billion in 2013 to $10 billion over the next three years.

mCig, Inc. (OTCQB:MCIG) has positioned itself as a first mover at the intersection of these two trends and hopes to create shareholder value by making the mCig® one of the leading choices for electronic consumption of plant material. – See more at:https://www.mcig.org/investors/investor-opportunity-subpage/

Safe Harbor Statement

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the Company’s ability to develop, market and sell products based on its technology; the expected benefits and efficacy of the Company’s products and technology; the availability of substantial additional funding for the Company to continue its operations and to conduct research and development, and future product commercialization; and the Company’s business, research, product development, regulatory approval, marketing and distribution plans and strategies.

CONTACT: Paul Rosenberg
         CEO
         1(425)652-5946