The cannabis industry has been booming with a massive amount of propensity toward the future. New companies continue to show interest in investing in the space given the large amount of potential with innovation and growth. In recent times, many large corporations have been working to develop relationships with the largest cannabis growers in the space, in hopes that they can begin to develop new products for the growing industry around the world.
Marijuana stocks continued to soar on Monday as another large beverage corporation showed interest in beginning to create new cannabis-infused drinks for sale across the various recreational markets that are continuing to develop around North America and beyond. This one has proven to be the largest company to show interest up until this point. The company Aurora Cannabis (OTC:ACBFF ) has been one of the bigger players in the cannabis space for several years now as one of the main growers of the raw plant.
The company, based out of Vancouver has had a massive amount of exposure to the cannabis industry for several years now and given the impending recreational legalization that is set to begin sales in late October, it seems as though this will only continue to grow as we move toward the future. The company saw its stock jump by as much as 14% during early morning trading as several news sites began to comment on a deal that could potentially happen between them and Coca Cola (NYSE:KO). The deal would help the two to work on creating new cannabis-infused drinks that would be aimed at the health market for potentially aiding in the treatment of inflammation, pain and other ailments.
This however, is in no way the first time that this deal has happened in cannabis as many other companies have been working to move into this space for this very reason. Aurora stated in a release that the company “has expressed specific interest in the infused beverage space, and we intend to enter that market. There is so much happening in this area right now and we think it has incredible potential. As a rule, we do not discuss business development initiatives until they are finalized, however we have a responsibility to our shareholders to give proper consideration to all relevant opportunities that are presented.” Coca Cola later followed up with a statement showing that “Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world. The space is evolving quickly. No decisions have been made at this time.”
It has become very clear in recent times that the interest in creating cannabis-infused drinks is extremely real, and the money that investors are willing to put in is equally as real. The only issue that remains is that of legislation and the time frame at which it can happen. The hopes are high that these deals will continue to help the cannabis space develop as the coming months and years move forward, but until that time, things are continuing to look positive.
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