Cannabis is rapidly gaining fame with states legalizing the drug for recreational purposes. CBD, one of the many cannabinoids extracted from the marijuana plants, is a psychoactive drug that helps relax the body without altering the mind. Companies are rushing to meet the increased demand of this stress-reliever drug. They are launching various CBD-infused products varying from pain relief rubs, gummy bears, supplements to dog treats.
CBD Now A Star Among The Sports’ Stars
Companies still need some sponsorships. The sports world has happily rescued these companies by partnering up with them. Just this Tuesday, Aurora Cannabis announced its multiyear global partnership with the world’s premier mixed martial arts organization- the Ultimate Fighting Championship (UFC) in order to research the scope of CBD products with regards to athlete fitness. This is a multimillion-dollar deal, exclusive to the two parties.
The athletes are enthusiastic towards the cause as well. Golfers Bubba Watson, Bellator fighter Rampage Jackson, and Ice Cube’s Big3 basketball league all have signed up endorsements deal with CBDMD (originally known as Level Brands). Rampage Jackson could not stop gushing over the health benefits of CBD that has helped him many times. Many athletes have gone as far as launching their own CBD product lines – Mike Tyson, the most eminent boxer and Ricky Williams, NFL alum, are few of them. Odom 7 is another CBD product brand launched by the well known NBA player, Lamar Odom. Odom is one of the many athletes who refer to the drug as a miraculous one.
Since the drug is an alternative to other banned substances, athletes are more inclined towards CBD. It is considered to be one of the safest options. According to Watson, there is no contamination in the products of CBDMD, as assured by ex-athletes working there.
CBD was removed from the list of banned substances by the WADA (World Anti-Doping Agency). While the NFL still prohibits cannabis-derived substances, the pressure from the veterans might soon change that. One major concern, however, stands out- revolving around the proper labelling or lack thereof, due to no definite regulations. It is still an unknown territory for consumers.
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