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Miracle-Gro AeroGarden 7 LED Sells Out Amazon.com’s ‘Gold Box’ Deal of the Day

BOULDER, CO–(Marketwired – Dec 17, 2014) – AeroGrow International, Inc. (AERO) (“AeroGrow” or the “Company”), which sells the Miracle-Gro AeroGarden® line of high output, soil-free indoor gardens, seed pod kits and hydroponic nutrients, announced today that the all new Miracle-Gro AeroGarden® 7 LED, SOLD OUT as the main Gold Box feature on Amazon.com’s “Deal of the Day” on December 14, 2014. The AeroGarden was recognized as an Amazon “Holiday Best Seller” during the 2013 holiday season, leading to Amazon.com’s promotion of the AeroGarden 7 LED on one of the biggest shopping days of the year.

“We are very excited to have been chosen by Amazon.com to lead with the AeroGarden 7 LED on such an important shopping day during the holiday season,” said Mike Wolfe, President and CEO of AeroGrow. “Our strong showing with this Deal of the Day promotion was our most successful one-day sale at Amazon to date, and continues our strong partnership with the world’s largest online retailer. Our dot-com distribution channel continues to show excellent strength this season, with several shopping days remaining before Christmas.”

In addition, The AeroGarden® ULTRA was featured at a special price as one of the highlighted gifts on Costco.com’s 10th day of its “15 Days of Christmas” promotions. The promotion continues until December 17th.

“This is the second year Costco has featured us on their ‘Days of Christmas Deals,” continued Mr. Wolfe. “The specially priced ULTRA is available online, with other products available at Costco’s online store and at select brick-and-mortar Costco stores throughout the US.”

The Miracle-Gro AeroGarden ULTRA is a high output indoor garden that easily grows fresh herbs, lettuce, cherry tomatoes and more. The ULTRA’s advanced, easy-to-use Control Panel features an interactive LCD display that utilizes on screen prompts to simply guide users step by step from set-up through harvest. It automatically creates optimal conditions for plants by turning grow lights on and off and regulating water and nutrient delivery. And it puts decades of indoor gardening experience at your fingertips — with timely gardening tips, complete customization options, and friendly reminders when it’s time to add water and the specially formulated Liquid Nutrients.

The Miracle-Gro AeroGarden 7 LED is the extraordinary soil-free indoor garden that grows plants 5 times faster than soil. The easy-to-use Control Panel automatically creates optimal conditions for plants by turning the Grow Lights on and off and reminding consumers when to add water and nutrients. The AeroGarden 7 LED features high-performance, energy-efficient LED grow lights. LED’s save hundreds of dollars in energy and Grow Light replacement costs while providing up to 30% more growth.

About AeroGrow International, Inc.

Headquartered in Boulder, Colorado, AeroGrow International, Inc. is the leader in the rapidly growing indoor gardening category. AeroGardens allow anyone to grow farmer’s market fresh herbs, salad greens, tomatoes, chili peppers, flowers and more, indoors, year-round, so simply and easily that no green thumb is required. With an AeroGarden…you can grow anything! In April 2013, AeroGrow entered into a strategic partnership with Scotts Miracle-Gro to continue to expand the indoor gardening market. For more information, visit https://www.aerogrow.com.

Forward-Looking Statements

“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: Statements by the Company, statements regarding growth of the AeroGarden product line, ability to raise capital, optimism related to the business, expanding sales, and other statements in this press release are forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Such statements are based on current expectations, estimates and projections about the Company’s business. Words such as expects, anticipates, intends, plans, believes, sees, estimates and variations of such words and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future performance and involve certain risks and uncertainties that are difficult to predict. Actual results could vary materially from the description contained herein due to many factors including continued market acceptance of the Company’s products or the need to raise additional capital. In addition, actual results could vary materially based on changes or slower growth in the indoor garden market; the potential inability to realize expected benefits and synergies; domestic and international business and economic conditions; changes in customer demand or ordering patterns; changes in the competitive environment including pricing pressures or technological changes; technological advances; shortages of manufacturing capacity; future production variables impacting excess inventory and other risk factors listed from time to time in the Company’s Securities and Exchange Commission (SEC) filings, including in “Item 1A Risk Factors” of the Company’s Annual Report on Form 10-K for the fiscal year ended March 31, 2012. The forward-looking statements contained in this press release speak only as of the date on which they are made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this press release.

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Contact:
Investor Relations:
Genesis Select Corp.
Budd Zuckerman and Jeff Fowlds
303-415-0200
jfowlds@genesisselect.com

OR

Grey Gibbs
Vice President of Finance and Accounting
grey@aerogrow.com
303-444-7755


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