$EAPH Announces Finalized Joint Partnership Agreement With BMV Medica

Both companies are pleased to announce they have obtained exclusive distribution rights for the country of Mexico from Israel-based Common Sense Ltd. and their world patented product line known as VS-SENSE-OTC and VS-SENSE PRO, for the detection of Bacterial Vaginosis (BV) and Trichomonas. BV is a common condition in which the natural balance of bacteria inside the vagina becomes disrupted. One in three women will get BV at some point in their lifetime, which demonstrates the huge market and revenue capabilities for the products. The products are currently protected by international patents with approximately 12 years remaining on the patent life and have CE Certification for selling and marketing in the EU obtained under the European Medical Device Directive 98/79/EC, Number IVD000256. The products are currently being sold within the United States and Canada. Easton’s cost to secure the rights from BMV included a cash payment and the issuance of 50 Million restricted common shares to be released on condition that a minimum of $1,000,000 in sales be generated from the products.

Common Sense Ltd., through partnerships with industry leaders, will shortly begin selling the VS-SENSE-OTC in several European markets, including multi-national company Bayer Pharmaceuticals. The products are currently being marketed and sold in the United States through Prestige Brands in CVS, Walgreens and Rite-Aid Drug Stores under their own private label as well as under the leading Womens Health Care brands and throughout Canada in Shoppers Drug-Mart and Jean Coutu.

Easton and BMV have allocated funds towards regulatory filings in Mexico, which will be submitted by contracted, industry respected regulatory consultants. Additional funds have been allocated and set aside towards branding and packaging. The regulatory approval in Mexico is anticipated to be quickly passed by the country’s health agency due to necessity and the fact the products are currently approved for sale in North America and Europe. Easton / BMV are currently in negotiations to acquire the distribution rights for the rest of Latin America, a market which could be three times the size of Mexico and in aggregate represents approximately 20% of the world market in the pharmaceutical sector. Mexico currently has a population of 120 million people with a large demographic bulge in the 15-45 yr. old female population and as such, Mexico has a larger proportion of premenopausal women than does the rest of North America. The products will serve a market where no such product currently exists and is patent protected. Easton / BMV will be white labeling its own brand as well as entering into license agreements with various distributors and large drug store chains similar to the US model. The pricing per unit is expected to be in the same range as the US and Canada, approximately $18/test kit which is considered affordable.

Easton and BMV anticipate launching the test kit first, then quickly adding two treatment options: one for when the test offers negative results — possible yeast infection (candida species) and one for when the test yields a positive result — Bacterial Infection (BV). This is the “triangle model” which will be used in other markets, and entails bringing to market a probiotic lactic acid gel, (a natural treatment) for when the diagnosis is a bacterial infection. Easton / BMV believe this relatively new approach to diagnose and treat both yeast and bacterial vaginal infections may reduce substantially the need for antibiotic use, and also cut down substantially the time from first symptoms to successful diagnosis and treatment by up to several weeks. From a cost and health perspective this may be a major step forward in women’s health. The diagnostic kits will be available for personal use through pharmacies, and also in a slightly different format for the Doctor’s offices.

We anticipate a minimum profit margin of 100% or slightly more once all expenses are factored in which is expected to be highly profitable due to the fact 1 in 3 women will at some point in their lives develop Bacterial Vaginosis (BV) and Trichomonas.

About Common Sense Inc.

Common Sense Inc. is an internationally recognized company holding international patents for their VS-SENSE-OTC (consumer test) and VS-SENSE PRO (professional test) diagnostic products, for the detection of bacterial Vaginosis and Trichomoniasis, conditions that effect many millions of women around the world. The products have FDA and Health Canada approvals, and CE Certification for selling and marketing in the EU obtained under the European Medical Device Directive 98/79/EC, Number IVD000256.

About Easton Pharmaceuticals

Easton Pharmaceuticals is a diversified specialty pharmaceutical company involved in various pharmaceutical sectors and other growing industries such as medical marijuana. The Company previously developed and owned an FDA approved wound healing drug and currently owns topically-delivered drugs to treat cancer and other conditions that are all in various stages of development and approval. Easton has entered into a 50 / 50 revenue sharing agreement towards being the exclusive distributor in Mexico for world patented women’s diagnostic products. Easton has completed an acquisition that grants 40% ownership interest in Medicated Markets International LLC; a company holding Medical Marijuana growing rights in California on 20 acres (3 acre growing area). Easton has also made additional investments into AMFIL Technologies, their groZONE anti-microbial airflow system and hold an exclusive option to purchase up to 49% in a (MMPR) medical marijuana grow-op business post granting of license from Health Canada in Ontario, which has received a letter to build from Health Canada. The company’s gel formulation is thought to be an innovative and unique transdermal delivery system that can in the future be adaptable in the delivery of Cannabidiol extracts.

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