The Alkaline Water Company Inc. (WTER) Announces Partnership with Leading National Natural CPG Agency C.A. Fortune

The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), a producer of bottled alkaline water, flavored-infused waters, and CBD-infused products sold under the brand names Alkaline88^®, A88 Infused™, and A88CBD™, respectively. The Company today announced that its hemp-derived cannabidiol brand A88CBD™ is partnering with consumer brands agency, C.A. Fortune.

“A88CBD™ is growing rapidly, and we are excited for this partnership with C.A. Fortune so we can continue expanding the brand’s retail footprint,” stated Richard Wright, President and CEO of The Alkaline Water Company. “A88CBD™ boasts all-natural ingredients with a high-quality hemp-derived CBD formulation. C.A. Fortune works as one of the leading national brokers in the organic and all-natural space, and A88CBD™ fits into their natural scope.”

The partnership between A88CBD™ and C.A. Fortune includes the strategizing and understanding of the A88CBD™ customer to successfully place the brand’s topical and ingestible products in ideal retailers and markets where A88CBD™ customers shop.

With its connections to natural-focused distributors, including KeHE and UNFI, C.A. Fortune has the capabilities to leverage these relationships to bring A88CBD™ in stores’ General Merchandise/Health and Beauty Care categories.

“A88CBD™’s products fit right into C.A. Fortune’s capabilities of placing health and beauty care commodities in both natural and conventional retailers,” said Wright. “C.A. Fortune has been a successful long-term partner for our core brand, Alkaline88^®. Hence this partnership is a natural extension as we believe their robust capabilities will be an asset for our A88CBD™ product line as well.  We are quickly emerging as a trusted lifestyle brand in the nascent CBD industry and expect this partnership to open up new retail opportunities for us.”

A88CBD™ can currently be found in retailers nationwide, along with their namesake e-commerce shop www.A88CBD.com.

A88CBD™’s Topical Product Portfolio:

• A88CBD™ Hydrating Body Lotion – Contains 100mg of high-quality, lab-tested full-spectrum hemp
• A88CBD™ Hydrating Hand + Foot Cream – Contains 200mg of high-quality, lab-tested full-spectrum hemp
• A88CBD™ Infused Lip Balm – Contains 25mg of high-quality, lab-tested full-spectrum hemp
• A88CBD™ Muscle Salve – Contains 500mg of high-quality, lab-tested full-spectrum hemp
• A88CBD™ Bath Salts – Contains 150mg of high-quality, lab-tested full-spectrum hemp
• A88CBD™ Infused Essential Oil – Contains 100mg of high-quality, lab-tested full-spectrum hemp
• A88CBD™’s Ingestible Product Portfolio:
• A88CBD™ Oil Tincture – Contains 5mg of high-quality, lab-tested broad-spectrum hemp
• A88CBD™ Vegan Gummies – Contains 2.5mg, 5mg, or 25mg of high-quality, lab-tested broad-spectrum hemp
• A88CBD™ Capsules – Contains 25mg of high-quality, lab-tested broad-spectrum hemp

A88CBD™ Family of Topical and Ingestible Products: The Alkaline Water Company®

The Alkaline Water Company^®: A88CBD^™ Family of Products

About The Alkaline Water Company

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88^®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88^® delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label ‘Clean Beverage.’ Quickly being recognized as a growing lifestyle brand, Alkaline88^® launched A88 Infused™ in 2019 to meet consumer demand for flavor-infused products. A88 Infused™ flavored water is available in seven unique all-natural flavors, with new flavors coming soon. Additionally, in 2020, the Company launched A88 Infused Beverage Division Inc., which includes the Company’s CBD water and flavor-infused water. For the Company’s topical and ingestible offerings, A88 Infused Products Inc. includes both the Company’s lab-tested full-spectrum hemp salves, balms, lotions, essential oils, and bath salts, along with broad-spectrum hemp beverage shots, powder packs, oil tinctures, capsules, and gummies.

To purchase A88CBD™ products online, visit us at www.A88CBD.com. To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the following: that C.A. Fortune has the capabilities to leverage its relationships to bring A88CBD™ in stores’ General Merchandise/Health and Beauty Care categories; that the Company believes C.A. Fortune’s robust capabilities will be an asset for the Company’s A88CBD™ product line; and that the Company expects the partnership with C.A. Fortune to open up new retail opportunities for the Company.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products, including products containing hemp/CBD; the fact that consumers may not embrace and purchase any of the Company’s CBD-infused products; the fact that the Company may not be permitted by the FDA or other regulatory authority to market or sell any of its CBD-infused products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

The Alkaline Water Company Inc.

Richard A. Wright
President and CEO, or

Sajid Daudi
Director of Investor Relations & Corporate Communications
800-923-1910
investors@thealkalinewaterco.com

Media

Jessica Starman
888-461-2233
jessica@elev8newmedia.com