Inergetics Showcases Superior Product and Marketing Innovation at the 2015 ECRM Tradeshow in Baltimore, MD
NEWARK, N.J., Jan. 12, 2015 /PRNewswire/ — Inergetics, Inc. (NRTI), a world-class developer of nutritional and consumer products, today announced its attendance at the 2015 ECRM Vitamin, Diet & Sports Nutrition Trade Show, January 12th-14th in Baltimore, Maryland.
“Our goal at this year’s ECRM is to capitalize on our momentum as the fastest growing, most innovative company in the category and demonstrate our commitment to supporting our portfolio of brands. From Bikini Ready®, Surgex® Warrior and SlimTrim, to Martha Stewart™ Essentials, each of our brands targets a specific segment of the marketplace ranging from millennial women who work out to be fit and look fit, to serious athletes looking for higher performance levels, all the way to female baby boomers focused on aging gracefully,” stated Jim Kras, Chief Marketing Officer.
Inergetics will kick-off 2015 with a new Bikini Ready “Too Hot to Date” TV advertising campaign on January 12th featuring pro surfer and model, Anastasia Ashley. The integrated campaign targets women ages 18-34 who are looking to fulfill their New Year’s resolutions and become bikini ready. The spot will appear on cable TV networks, including MTV, VH1, E!, Bravo and BET during primetime and other day parts. Additionally, two free-standing inserts will be distributed in major U.S. markets starting January 25th. A national “Spring Break” promotional contest with event sampling, digital and social media will round out the ground breaking marketing push.
Built for serious athletes and preferred by ARMY Sports, Surgex Warrior is designed for athletes who want to “Train Like a Warrior.” The high-performance sports nutrition brand rolled out this past fall with tremendous success. Its momentum will continue behind an aggressive BOGO program designed to initiate trial and reward dedicated athletes with high performance formulas and great value.
SlimTrim, the high turn volume, premium value diet brand, will gain even more loyalty this year with a fresh new look and improved formula.
Martha Stewart Essentials, developed with Martha’s special touch, completes the portfolio of brands. The brand is available in over 20,000 stores nationwide. Backed by a value driven promotional marketing campaign featuring aggressive $5 off FSIs, national print advertising and super-saving in store promotional offers, Martha Stewart Essentials is the superior whole-food based formulas that women demand.
“With top brands in top retailers, Inergetics is strongly committed to supporting all of its brands and providing real value to our retail customers. Furthermore, we are bolstering our leadership position by developing new category-defining nutraceuticals such as our Cannabidiol (CBD)-based nutritional supplement line,” Mike James, CEO, added. “Our first product in this revolutionary new line will help consumers address pain and avoid the risk of addiction and side effects associated with opiate-based and other pain drugs. We are excited to be at the forefront of holistic and natural medicine that leads to OTC opportunities in food, drug and mass retailers where we currently sell.”
For more information, or to speak with Inergetics, please contact Inergetics at 908-604-2500 or visit room Laurel B at the Baltimore Marriot Waterfront, January 12th – 14th, 2015.
Inergetics Media Contact
KARV Communications
Jonathan Leibowitz
(212) 333-0273
Inergetics@KARVCommunications.com
About Inergetics, Inc.
Inergetics’ portfolio of brands includes: Martha Stewart™ Essentials, a complete line of whole-food-based supplements created specifically for women; Surgex® Sports Nutrition, the preferred nutritional supplement of Army Sports; Bikini Ready®, a leader in weight loss lifestyle solutions; SlimTrim, the affordable, premium value diet brand; and OmEssentials®, a line of scientifically advanced nutritional supplements designed to further the health and wellness of yoga practitioners and active individuals.
To learn more about Inergetics, visit www.inergetics.com, and the Inergetics brands’ websites at: www.marthastewartessentials.com, www.surgexsports.com, www.surgexsportsblitz.com,www.slimtrim1.com, www.slimtrim.net, www.bikinireadylifestyle.com, www.kahunasands.com,www.omessentials.com
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