Choom™ (CHOOF) Announces the Appointment of Director of Sales

Choom™ (CSE: CHOO; OTCQB: CHOOF) (the “Company” or “Choom”), an emerging fully-integrated cannabis company, is pleased to announce the appointment of Aussie Jiwani to the Management team as Director of Sales.  Mr. Jiwani will be a crucial member of the Choom team as we move towards being a cultivator of premium craft cannabis and the leading cannabis retailer for the recreational market in Canada .

“We are thrilled to bring Mr. Jiwani on board as we continue to grow and strengthen our position in the recreational cannabis market coming this October.  Mr. Jiwani brings an abundance of knowledge and experience in respect to the sale and retail of regulated products, which will be extremely valuable for further executing and improving our strategy,” states Chris Bogart , President and CEO of Choom.

Aussie Jiwani
Mr. Jiwani (BCIT Sales and Marketing, 1994) is a top-ranked National Account Manager, with consistent award-winning success over a 23-year career in the beverage and alcohol industry. Mr. Jiwani was recently a Key Account Manager for BC Retail Chains & Grocery at Arterra Wines Canada (formerly Constellation Brands) and previously held the position of National Account Manager for Molson Coors Canada . Mr. Jiwani has consistently been recognized for his contributions to record-setting sales figures, territory start-up/expansion and new account development and acquisitions.  He has a proven ability to over achieve on sales objectives and is a leader in the alcohol beverage industry. He has received multiple awards throughout his exciting career.  Mr. Jiwani has helped organize and execute many international events, some of which have included: the Molson Indy Vancouver, the Vancouver 2010 Winter Olympics, numerous successful product launches and dozens of other local and locally executed internationally based events.

SAY HELLO TO CHOOM^TM

The Choom brand is inspired by Hawaii’s “Choom Gang”- a group of buddies in Honolulu during the 1970’s who loved to smoke weed—or as the locals called it, choom. Evoking the spirit of the original Choom Gang , our brand is synonymous with cultivating good times with good friends. We are focused on delivering an elevated customer experience through our curated retail environments, high-grade handcrafted cannabis supply, and a diversity of brands for the Canadian recreational consumer.

“Chris Bogart”
President & CEO

Cautionary Statement:

NEITHER THE CANADIAN SECURITIES EXCHANGE NOR ITS REGULATIONS SERVICES PROVIDER HAVE REVIEWED OR ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

Forward-looking information                 
This news release contains forward-looking information relating to the Company’s proposed activities and other statements that are not historical facts. Forward-looking information relates to management’s future outlook and anticipated events or results, and include statements or information regarding the future plans or prospects of the Company. Although management of the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. These factors include risks and uncertainties associated with the results of diligence investigations, developments in the cannabis sector, delays resulting from or inability to obtain required regulatory approvals and ability to access sufficient capital from internal and external sources, reliance on key personnel, regulatory risks and delays and other risks and uncertainties discussed in the management discussion and analysis section of the Company’s interim and most recent annual financial statement or other reports and filings, including the Company’s Listing Statement, made with the applicable Canadian securities regulators. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward looking information.