$CANN Hires Next Big Crop Consulting Team

Effective today, Rich Cardinal and Dave Millar will join General Cannabis as vice presidents. Trevor McGarvey will be engaged as a consultant to General Cannabis.

The team from Next Big Crop has unparalleled experience in every phase of the production and sale of cannabis. These include New License Competition, Compliance Advising Services, Cultivation Operation & Logistical Support Design/Build Services and ongoing Cultivation Management Services.

“The integration of the Next Big Crop team fits exceptionally well and strengthens our portfolio of services for the legal cannabis industry,” said Robert Frichtel, CEO of CANN. “We can now provide our clients with a fully integrated solution from the strategy and planning phases to the construction and administration portion of all of their cannabis business needs.” Frichtel continued “We now have a complete portfolio of services to fully integrate with our clients’ needs.”

“We are delighted to join General Cannabis,” said Rich Cardinal and Dave Millar. “In today’s rapidly changing legal cannabis industry, we now have a partner that is an excellent fit and will continue to expand the unique services that we have created over the years.”

These agreements are effective immediately. In connection with the employment agreements CANN will be paying cash salaries to the individuals and also intends to issue equity compensation when legally permitted to do so.

About General Cannabis Corporation

General Cannabis Corporation provides services to the regulated cannabis industry throughout the United States. We lease growing space and related facilities (commercial real estate and equipment) to licensed cannabis business operators for their production needs.

Through Iron Protection Group, we provide security services tailored to the cannabis industry including armed guards, cash transport and secure cannabis transport services.

We are pursuing ancillary business products and services including customized finance, capital formation, banking, regulatory compliance consulting, security and advanced logistical support for grow operations.

As previously announced, Advanced Cannabis Solutions, Inc. intends to seek shareholder approval to change its name to General Cannabis Corporation. The Company expects to effect the name change this spring in connection with its annual shareholders’ meeting.

www.generalcann.com

Cautionary Note Regarding Forward–Looking Statements

This press release contains, and our officers and representatives may from time to time make, “forward-looking statements” within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as “anticipate,” “intend,” “plan,” “goal,” “seek,” “believe,” “project,” “estimate,” “expect,” “strategy,” “future,” “likely,” “may,” “should,” “will” and similar references to future periods. Examples of forward-looking statements include, among others, statements we make regarding the NBC team’s performance of services and otherwise successful integration into CANN and that CANN will continue to expand its service offerings.

Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: our success in integrating and retaining the NBC team; strategic actions, including the identification of various areas into which CANN can expand its service offerings and locating potential acquisitions and dispositions; changes in customer demand; the extent to which we are successful in gaining new long-term relationships with customers or retaining existing ones and the level of service failures that could lead customers to use competitors’ services; and developments and changes in laws and regulations, including increased regulation of the regulated cannabis industry through legislative action and revised rules and standards applied by the U.S. Federal and Colorado Governments.

Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Robert Frichtel
CEO
GCC, Inc.
(303) 759-1300
Or
Michael Porter, President
Porter LeVay & Rose, Inc.
(212) 564-4700
mike@plrinvest.com