Terra Tech’s Edible Garden subsidiary is implementing a strategic plan to grow market share by expanding its offering of Non-GMO, sustainably-grown herbs and salads, in conjunction with an enhanced marketing campaign. At the Fresh Summit Expo, Edible Garden will showcase its recently launched line of fresh-cut ‘Snip Its™’ herbs as well as its nutritionally-enhanced SUPERLEAF lettuce, among other herbs and produce. Edible Garden’s new line of fresh-cut Snip Its herbs are Non-GMO Project Verified and GFSI Certified and geared toward individuals seeking out convenient, healthier salad alternatives that are free of genetically modified organisms. The SUPERLEAF lettuce was developed in partnership with Nutrasorb LLC, in conjunction with Rutgers University after years of intensive research, and is high in vitamins A & C, magnesium, iron and potassium, as well as fiber and chlorogenic acid. One serving of lettuce contains 2.5x as many antioxidants as blueberries and 5X more antioxidants than ordinary lettuce, helping to maintain metabolic health and wellness. These lettuce super blends are grown 100% naturally and are non-GMO Project verified.
Ken VandeVrede, Chief Operating Officer of Terra Tech Corp., commented, “Edible Garden has long prided itself on using the safest standards and most energy efficient technologies available to produce high quality, healthy produce. Its range of fresh herbs and leafy greens, which are locally-grown using sustainable farming practices, have made it a popular choice for health conscious and environmentally aware consumers across the United States. As consumers become increasingly cognizant of the merits of organic and sustainably-farmed production methods, we are witnessing a growing demand for our natural plant products, which include our ‘living’ herbs and our nutritionally enhanced SUPERLEAF lettuce, among others. We have therefore implemented several initiatives to expand our offering, including the launch of our ‘Snip Its’ herbs this year, and increased distribution of SUPERLEAF. These initiatives are supported by a focused marketing campaign that includes participation at industry events, such as The Fresh Summit Expo, where I look forward to connecting with potential customers and raising awareness of the Edible Garden brand.”
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About Edible Garden
Founded on the importance of providing consumers with healthy and natural products, Edible Garden is a national brand grown by a co-op of local growers of fresh, hydroponic herbs and produce. Grown 100% natural, with USDA Certified Organic and Non-GMO Project Verified certifications, allows Edible Garden to produce consistently excellent products while continuously striving to make it better every single day, both for its customers and for the planet. To learn more about Edible Garden go to http://www.ediblegarden.com/.
About Terra Tech
Terra Tech Corp. (TRTC) operates through multiple subsidiary businesses including: Blüm, IVXX Inc., Edible Garden, and MediFarm LLC. Blüm’s retail and medical cannabis facilities provide the highest quality medical cannabis to patients who are looking for alternative treatments for their chronic medical conditions as well as premium cannabis to the adult-use market in Nevada. Blüm offers a broad selection of cannabis products including; flowers, concentrates and edibles through its Oakland, CA and multiple Nevada locations. IVXX, Inc. is a wholly-owned subsidiary of Terra Tech that produces cannabis-extracted products for regulated medical cannabis dispensaries throughout California and medical and adult-use dispensaries in Nevada. The Company’s wholly-owned subsidiary, Edible Garden, cultivates a premier brand of local and sustainably grown hydroponic produce, sold through major grocery stores such as ShopRite, Walmart, Winn-Dixie, Raley’s, Meijer, Kroger, Stop & Shop and others nationwide. Terra Tech’s MediFarm LLC subsidiaries are focused on medical and adult-use cannabis cultivation and permitting businesses throughout Nevada.