SRER

SearchCore Reports Full Year 2011 Results

Full Year Revenues Increased 256%; Income from Continuing Operations Increased 172%

NEWPORT BEACH, Calif., March 22, 2012 /PRNewswire/ -- SearchCore, Inc. (OTCBB: SRER), (OTCQX: SRER), a technology-based Internet marketing services company that connects consumers with brands, products and services, today announced its consolidated financial results for the fiscal year ended December 31, 2011.

General Cannabis Announces Corporate Name Change to SearchCore, Inc. and Stock Ticker Symbol Change to "SRER" Effective Today

NEWPORT BEACH, Calif., Jan. 6, 2012 /PRNewswire/ -- General Cannabis, Inc., a technology-based Internet marketing services company, today announced its name change to SearchCore, Inc., effective immediately, to reflect the company's expansion of comprehensive marketing services aimed at connecting consumers with lifestyle brands, products and services. The company's common shares have commenced trading under its new name and stock ticker symbol "SRER" (OTCBB: SRER and OTCQX: SRER), effective as of the market open today, January 6, 2012. There are no changes to the Company's management team in connection with the name change.

About SearchCore, Inc.
SearchCore, Inc., formerly General Cannabis, Inc., is a technology-based Internet marketing services company that offers customers an integrated suite of services including media, technology, marketing and information. Founded in 2010, SearchCore is headquartered in Newport Beach, California. The Company's common stock trades on the OTC market's highest tier, OTCQX, under the ticker symbol "SRER." www.SearchCore.com

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